Alex MurrellThe pitfalls of purposeBrand purposes that miss the mark fall into one of three pitfalls: they are not credible, not considerate or not committed.Apr 18, 20202Apr 18, 20202
Alex MurrellBig questions for big dataFive big questions should cause us to cast a more critical eye over ‘big data’.Jun 26, 20193Jun 26, 20193
Alex MurrellThe ageism in advertisingChanging our industry’s ageist attitudes is a moral and commercial decision that would improve the quality of our work and standing.Dec 21, 201821Dec 21, 201821
Alex MurrellThe digital dark sidePlease note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here…Sep 3, 2018Sep 3, 2018
Alex MurrellThe Millennial mythIt seems that a day doesn’t pass without another article hitting the headlines exposing the shortcomings of the Millennial generation. MostMar 16, 20181Mar 16, 20181
