Please note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here. Enjoy! Introduction Big data is big news. Search for it and Google will return 75 million results. That’s a different article for every 100 people on earth. There are also 18 million videos on the topic. At 5 minutes each, it would take 170 years to watch them all. Then there’s the…

Please note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here. Enjoy! Introduction We believe we work in turbulent times. A quick skim of the industry press and you’ll learn that ecommerce is upending retail. Social media is uprooting advertising. Private labels are replacing brands. Advertising is dying. And TV is dead. We believe change is the new normal. That its pace is…

Please note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here. Enjoy! Introduction The advertising industry is addicted to youth. We are obsessed and possessed. We crave it in our agencies and we covet it in our audiences. We believe younger staff are more creative and younger consumers are more valuable. But this is nothing more than received wisdom. Dogma upon which we…

Please note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here. Enjoy! Introduction The advent of digital media promised so much. Savvy shoppers would no longer be surreptitiously swayed by advertising alone. The internet would enable them to research products. Social media would allow them to share their experiences. And ecommence would provide the power to compare prices. Empowered by these tools of…

Please note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here. Enjoy! — Introduction It seems that a day doesn’t pass without another article hitting the headlines exposing the shortcomings of the Millennial generation. Most of them are nonsense. Even the ones from reputable sources. For example, Time believes that Millennials can’t afford to buy houses because they spend too much money on avocados…