Alex MurrellThe pitfalls of purposeBrand purposes that miss the mark fall into one of three pitfalls: they are not credible, not considerate or not committed.9 min read·Apr 18, 2020--2--2
Alex MurrellBig questions for big dataFive big questions should cause us to cast a more critical eye over ‘big data’.19 min read·Jun 26, 2019--3--3
Alex MurrellThe ageism in advertisingChanging our industry’s ageist attitudes is a moral and commercial decision that would improve the quality of our work and standing.8 min read·Dec 21, 2018--21--21
Alex MurrellThe digital dark sidePlease note that all new articles are now published directly to my website. To read more and subscribe to my newsletter, please click here…13 min read·Sep 3, 2018----
Alex MurrellThe Millennial mythIt seems that a day doesn’t pass without another article hitting the headlines exposing the shortcomings of the Millennial generation. Most12 min read·Mar 16, 2018--1--1